Tanvi Malik and Shivani Poddar story to start FabAlley
Hello chasers This blog is specially for the people who think girls are not fit to be entrepreneur. There is no restriction when you are entrepreneur. And there is no laws to be entrepreneur. Its just depend upon the will of the person. Many people including handicap people are successful entrepreneurs. The story of these girls is really motivating who quit their job just to follow their passion.
FabAlley is an online fashion destination for taste-makers and trend-breakers all over the country. FabAlley was start by Tanvi Malik and Shivani Poddar who quit their high-paying jobs in Titan Industries. Unilever and Avendus Capital to follow their dream of entrepreneurship. Today about 85% of their business comes from clothing, and since starting in June 2012. Tanvi claims, they are already profitable and make Rs 1 crore revenues each month. In the last three months, she says they have grown 60% month-on-month.
FabAlley scrutinizes high street and runway pieces to remain indomitable in capturing the latest global trends and present them in the fastest time possible. The swoon-worthy collection is literally tailor to the tastes of the upwardly-mobile, young Indian women by FabAlley’s in-house designing team and manufactured by their vendor base across the globe. FabAlley has become a fast fashion pioneer in the country by introducing 200 new products every month, beating their online competition fair and square. Since FabAlley is position as a fashion brand and not an online marketplace, they also retail through other channels such as Myntra, Jabong and Flipkart. On these channels, FabAlley is one of the highest selling Western women’s wear brands.
“The company clocks an online order of an average ticket size of Rs.1,600,” said Malik, with 40-45% of them from monthly repeat customers. The company doubles its sales year-on-year and has been profitable since last three months, Malik said in an interview. However, she declined to share the company’s order number, but mentioned that by March 2017, she expects 25-30% of the total revenue from its offline presence.