Success story behind Baba Ramdev and Patanjali
Today patanjali’s products is in everyone home in India. Baba Ramdev the founder of patanjali told seven years ago that their product will be in every home. It took a great time but now the result is clear in everyone’s eyes. What are the things that start up must learn from them?
The value of patanjali today is Rs 5000 crore. He might be known for the overnight success but success never came is one night. One has to work for many years to achieve the desired goals. But only few people know about the struggle and amount of training that he had done.
Even before launching his herbal products. People were ready to buy his products because of his excellence in Yoga. His yoga improved the quality of their living then why can’t his products.
What is the most important thing for a business to be successful?
If you ask a commerce student about this . He will definitely reply “Good will“. And in this case the good will of Baba Ramdev prove an asset. The managed to make a revenue of more than 60 crore in the first year.
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Vicco which make herbal products was a brnad since 1952 . They was in the market since half a century. Then who did the Patanjali managed to outrage them with in half a decade. How?
It would not be wrong if we say patanjali is riding on Baba Ramdev image. Every brand has a USP what we call “Unique selling Point”. And Baba Ramdev himself proved to be USP of Patanjali.
Baba Ramdev is the Brand Ambassador of patanjali. One thing is for sure as long as Baba Ramdev is there Patanjali is nevergoing to be fail in the market.